Content Marketing.
Using valuable content to capture attention and engage with your audience.
What is content marketing?
Content marketing is a long-term strategy that uses content to build stronger relationships with your audience, by capturing their attention, improving engagement, and improving brand recall.
Why is content marketing important?
Content marketing plays a key role in the buyer’s journey, by helping you to be seen by prospective customers, build trust, convert leads, and grow revenue.
By aligning a content marketing strategy to your sales funnel, content created specifically for your target audience attracts customers and guides them on a path to do business with you.
What you can achieve with content marketing.
- Increase brand awareness
- Better rankings on search engines
- Awareness of a product or service
- Answer your audience’s problems and questions
- Increase website traffic
- Gain coverage in industry media
- Grow your social media following
- Increase social media engagement
- Be seen as an industry leader and build trust
How we can help you with content marketing.
We can help you to plan and create an engaging content marketing calendar that fits with your audience, including:
- Writing articles
- Creating downloadable white papers & ebooks
- Publishing case studies
- Planning social media content
and much more besides.
How we work
It’s as simple as 1, 2, 3.
Let's meet
Over a coffee and a biscuit, we sit down with you to understand all about your business and your goals.
Strategy & planning
We define a marketing strategy and tactical plan to help you propel your business and achieve those goals.
Implementation
We get started, putting an agreed plan into action and keep you updated regularly along the way.
Request a 30-minute FREE marketing consultation
Submit your details for a free 30-minute marketing consultation to discuss your business, where you are now and your goals.
Say hello
hello@gensavvy.co.uk