Social media is a fast, cost-effective, and effective way to get your message in front of the right audience. There are 48 million active social media users in the UK — a whopping 67% of the UK population — so you can be sure that your audience is there.

Social media for business is a channel not to be dismissed, on average UK users spend 102 minutes on social media every day, and all you need to do is grab their attention.

Many businesses try to manage their social media in-house, but even with the right intentions this once-a-priority turns into ‘I don’t have time, I’ll do it later’.

The key is using social media effectively, otherwise you could be quite literally handing prospective customers over to your competitors.

In this post, we explore 5 reasons why you need a social media marketing manager…

To Define A Social Media Marketing Strategy

Sharing content on social media without a defined marketing strategy is like shouting in an empty room. A social media marketer will help you to align your social media channels to your overall business goals, making them and your content work for you. With a defined social media marketing strategy, content will be created with purpose, targeting the right audience with the right message.

To Post Consistently On Each Platform

Consistency is super important on social media, it’s one of the main reasons why businesses opt to invest in hiring a social media marketer. Many businesses have right intentions that they will post and share content regularly, but when the daily activity of running a business takes priority, social media tends to take the backseat. A social media marketer will ensure that you’re always showing up in the news feed, helping you to build your audience and drive engagement.

Consistent branding and aesthetics are also key components to recognising on quick glance who is responsible for a post or piece of content. A social media marketer will build a library of social media templates for you, ensuring that every post shared will be recognised as one from your brand.

Your brand’s personality should also come alive on your social media platforms, your brand voice must be so recognisable that your followers will become familiar with the way you tell a story, describe something, or announce news. A social media marketer will ensure that your brand’s voice is consistent, making sure you sound great all the time. 

To read more about why consistency in social media is so important, check out our blog post ‘3 Reasons Why Consistency In Social Media Marketing Is So Important’

To Keep It Professional

Social media marketers are trained to manage business social media accounts, so you can be confident that they will represent your business in a professional manner and guard your reputation.

They also know how to respond to messages and comments professionally, so that you can get on with running your business and know that your online presence is being managed effectively.

For Fresh Ideas And Bang On Trend

A social media marketer lives and breathes online. They’ll know what’s hot and what’s not, so they’ll be constantly coming up with ideas of how you can get involved in the hottest new social media trends and boost your presence online.

To Keep An Eye On ROI

Whether you’re looking for new followers or an increase in engagement, an experienced social media manager will be able to learn from your past posts and see what works, enabling you to create and share future content that generates a better ROI.

At Gen Savvy, we share monthly social media reports with our clients so that you can see exactly what’s been going on online and what the results are. We also share monthly highlights too, pulling out the key information based on your social media objects so you can see exactly how your social media channels are performing.

Need help managing your social media?

We can help. Drop us a line on hello@gensavvy.co.uk to chat with one of our savvy marketing team today.