SMP Group is a go-to for large-format and high-volume graphics, serving the outdoor, retail, and brand sectors. With an impressive array of products and services, they needed a cool, subtle way to showcase their full range to current clients and potential prospects. They were on the hunt for a document that not only doubles as a sales tool but also stands on its own as a testament to their credibility.
The Work
Enter our sleek and stylish solution: a case study annual designed to spotlight SMP’s top-notch projects. Think of it as a high-fashion lookbook for their portfolio.
We crafted this as both a digital asset and a high-quality printed book. Whether sending it to existing clients, using it in sales pitches, or including it in tender responses, this annual was designed to impress.
The Result
The case study annual quickly became a standout asset in SMP’s marketing toolkit. It’s now a star feature in client meetings, tender presentations, and at industry events.
“Thanks for designing the SMP Annual! Whenever we present this to a new client, they always tell us how impressive it is. Clients absolutely love it!” – New Business Director, SMP Group