KGK Genix, the go-to experts in print, creative displays, and brand activation, knew their blog wasn’t hitting the mark. The content was outdated and wasn’t showcasing their vibrant range of services and solutions. Plus, with posts popping up only sporadically, the blog wasn’t driving new visitors or sparking business inquiries as it should.

They reached out to us to shake things up, aiming to revitalise their blog into a dynamic hub of engaging and informative content. Their goal? To keep their audience hooked, boost their online visibility, and attract more business.

The Solution

We dove headfirst into crafting a top-notch content marketing strategy tailored for KGK Genix. With their extensive array of products and services, it was crucial to roll out content that was not only educational but also super engaging for their target audience.

Here’s how we tackled it:

  1. Defining Content Pillars: We established key content pillars to shape all future posts. This approach ensured a balanced mix of content while staying aligned with KGK Genix’s business goals and strategy.
  2. Keyword and Search Phrase Research: We conducted a deep dive into what KGK Genix’s target audience is searching for. By analysing keywords and search phrases for each product and service, we created highly targeted, SEO-friendly articles designed to climb the Google rankings.

The Outcome

The revamped blog is now a powerhouse, driving 15-25% of high-quality traffic to KGK Genix’s website each month. And as we continue to roll out strategically crafted content, we’re confident that traffic and engagement will keep on rising.