POPAI UK & Ireland, a forward-thinking industry association, is all about elevating the retail display game and enriching the shopper experience.
They reached out to us to give their weekly newsletter a fresh, new vibe. The old emails weren’t cutting it—low open rates, plummeting clicks, and a rising number of unsubscribes.
POPAI needed a newsletter that would reconnect with their members and spotlight the latest news, events, and industry insights in style.
The Work
Each week, our mission is to craft engaging content, select striking images, design eye-catching emails, and hit send to their member database. We dive deep into what POPAI’s audience craves and build a consistent, vibrant email style that grabs attention. Weekly catch-ups with the POPAI team keep us in the loop about their latest happenings and priorities, ensuring every issue hits the mark.
Our creative team goes all out with fresh icons, dynamic imagery, and visually appealing graphics. We also give subject lines a boost to spark curiosity and drive opens and clicks.
The Result
We’re excited to share that our revamp has paid off big time! We’ve ramped up open rates by 25%, doubled click-throughs, and slashed unsubscribe rates. The emails now look fantastic on any device—desktop, tablet, or mobile—making for a seamless and engaging experience. POPAI’s newsletter is now not only a source of vital industry updates but also a visually delightful read!