POPAI UK & Ireland is a trailblazing industry association, championing best practices in the retail display world and dedicated to leveling up the entire shopper experience. They need our help to turbocharge their social media presence, not only to captivate their current members but to also draw in new faces and boost membership sign-ups.
The Work
We dive in with our supercharged social media calendar, crafting a treasure trove of engaging content tailored for each platform. Our flexible approach means we can easily incorporate spontaneous updates as needed. Since POPAI’s content is always evolving with fresh insights and events, we stay on the pulse by scheduling regular catch-ups to keep our strategy aligned with their latest moves.
The Result
The impact? Social media engagement goes through the roof! POPAI’s LinkedIn presence sees a jaw-dropping 150% surge in the first month, followed by a 64% increase in the second, and an impressive 78% in the third. Their social platforms become the heartbeat of their engagement strategy, driving up event bookings and insight downloads. Plus, we score big on lead generation, spotting new member prospects and ramping up membership inquiries.
POPAI’s social media transformation is not just a win; it’s a game-changer in their journey to connect and grow!