SMP Group, a market-leader in large format print production, wanted to level up their game in the exhibition stand design and build scene. They were eyeing a bigger slice of the market and needed a brochure that screamed “We’re awesome!” for their exhibition and events team. This brochure wasn’t just any brochure; it’s going to be their secret weapon for grabbing attention and winning over new clients.
Given that the exhibitions and events team were the new kids on the block, the goal was to stick to SMP’s signature branding while adding a fresh twist to captivate their target audience. The brochure would be the go-to tool for the sales team, ideal for meetings, lead generation, and even for emailing to potential clients.
The Process
We dove into action with the client brief and cooked up a vibrant, brand-centric brochure that would be sure to make waves. Our design was all about creating a standout sales tool that would be perfect for presentations and digital sharing.
We handled the copywriting to ensure the brochure speaks with SMP Group’s distinctive voice while injecting a splash of new personality.
The Result
The brochure quickly become the most valuable asset of SMP’s lead generation strategy for their events and exhibitions team. It’s the perfect icebreaker and introduction to their range of products and services. One impressed prospect even says, “This is the most professional brochure I’ve ever seen.”
SMP Group’s new brochure isn’t just a document; it’s a game-changer!