Three Point is a dynamic retail design agency that specialises in both temporary and permanent display activations. Despite their expertise, they were hitting a wall with lead generation, struggling to attract high-quality leads. They aimed to connect with potential customers right when they were deep in research and gearing up to make a purchase.
With an existing partnership to deliver their social media content, we had a thorough understanding of Three Point’s brand, values, and offerings. However, their blog was falling short, packed with the usual company updates like investments, awards, staff milestones, and fundraising events. It wasn’t resonating with their target audience.
The Work
We rolled up our sleeves and dug into research to uncover what Three Point’s audience was searching for during their buying journey. Our mission? Create top-notch, organic content that Google would love and elevate it to the top of search results.
Enter our strategic content plan: ‘They Ask, You Answer.’ This strategy focused on addressing the burning questions and hot topics their potential customers had about Three Point’s products and services. We churned out valuable, educational content, crafting 3-5 engaging articles each month and splashing them across various social media channels.
The Result
Boom! The blog turned into a magnet, drawing in more traffic to Three Point’s website and doubling as a news hub for business updates. Our content marketing strategy consistently boosts their site traffic month over month, with monthly meetings to review and celebrate our wins.
Thanks to our efforts, 10-20% of their monthly website traffic now comes from our organic content. This isn’t just any traffic; it’s high-quality, non-paid traffic that’s searching exactly for what Three Point offers. And the cherry on top? A 10% increase in new business leads!
But that’s not all. Three Point’s sales team leverages this content in their outreach campaigns. By sharing these insightful articles at the introduction stage, they establish Three Point as a credible and valuable resource, paving the way for stronger relationships and future collaborations.